Category Archives: Marketing

4 Steps to Calculating Your Marketing Budget

How much do you spend on marketing? How do you decide what the right amount is? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, let’s consider what […] The post 4 Steps to Calculating Your Marketing Budget appeared first on The Work at Home Woman.

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7 Tips for Getting Your Product Featured in a Holiday Gift Guide

I’m going to go out on a limb and guess that you’d love to be featured in holiday gift guides this season. Who wouldn’t want their products featured in big-name magazines or on the morning show circuit? These big players seem to be able to ‘tag’ what’s hot this year and what better way to […] The post 7 Tips for Getting Your Product Featured in a Holiday Gift Guide appeared first on The Work at Home Woman.

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Are Business Cards Dead or a Viable Marketing Tool?

What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-more-important smartphone? Historically, your business card […] The post Are Business Cards Dead or a Viable Marketing Tool? appeared first on The Work at Home Woman.

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How to Make an Advertisement for Your Business

You’ve just purchased advertising and you need to provide an image or have one created. How important is the creative and copy you use? Very! Whether you purchased an advertisement in print, or online, the visual aspect is very important, critical even. Especially, if you’re advertising online, you want something persuasive that will make them […] The post How to Make an Advertisement for Your Business appeared first on The Work at Home Woman.

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The Most Effective, Reliable Form of Business Referrals

Do you ever think of customer service as a marketing effort? If not, you should. Word of mouth is one of the most effective, reliable forms of business referrals. If you don’t have excellent customer service, customers and clients will be less likely to talk positively about you, in turn, hurting business. In the age […] The post The Most Effective, Reliable Form of Business Referrals appeared first on The Work at Home Woman.

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Should I Spend My Advertising Dollars on a Trade Show?

Since it is summer, I’ve seen a wide variety of events and trade shows come across my radar. Some are happening this summer, but many more will be held this fall. Most notably, the ABC Kids Expo will be held October 9 – 11 in Las Vegas. This is one of the largest trade shows […] The post Should I Spend My Advertising Dollars on a Trade Show? appeared first on The Work at Home Woman.

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How to Use Direct Mail Marketing for Your Home-Based Business

Sponsored by MOO By Holly Reisem Hanna When home-based business owners think about ways to market their businesses, thoughts of social media, Facebook ads, email marketing, blogging, and SEO come to mind. While there’s no doubt that these methods work, sometimes business owners need to think outside the box for new ways to break through […] The post How to Use Direct Mail Marketing for Your Home-Based Business appeared first on The Work at Home Woman.

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