Category Archives: Marketing

How Do I Pitch My Business to Reporters, Bloggers, and TV Producers?

PR can be a bit tricky, but if you do the research and preparation you can ‘do it yourself.’ Most mom small business owners lack a huge budget to put toward a public relations firm. However, coverage in print media, online, and on television can be invaluable to your overall business image. And, luckily for […] The post How Do I Pitch My Business to Reporters, Bloggers, and TV Producers? appeared first on The Work at Home Woman.

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A BIG List of Sites Women Entrepreneurs Can Score Media Exposure

One of the most effective ways to get the word out about your business is through media exposure. But for many entrepreneurs and small business owners, hiring a PR firm just isn’t in the budget. While you can purchase DIY media kits and lists, the whole process of pitching your business and following up can […] The post A BIG List of Sites Women Entrepreneurs Can Score Media Exposure appeared first on The Work at Home Woman.

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How Can Photoshop Help My Home Business?

Over the past decade, technology has become an integral part of our day-to-day lives. The advancements that have been made have been nothing short of extraordinary. Smartphones, wireless internet, Bluetooth connections, and all the different apps and devices have completely changed our lives. Technology has also become an indispensable part of your business and the […] The post How Can Photoshop Help My Home Business? appeared first on The Work at Home Woman.

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Working with Bloggers to Promote your Business

Have you ever had an experience with an influencer or blogger go sideways? Unfortunately, there are many ways this can happen. A sponsored post wasn’t written and published as promised. They over promised and under delivered. They produced sloppy work that reflects poorly on your brand.  Have any of these things ever happened to you? […] The post Working with Bloggers to Promote your Business appeared first on The Work at Home Woman.

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Hate Cold Calling? Here are Eight Marketing Alternatives

Do you hate cold calling? I don’t blame you, most of us do. It’s something that the majority of us have done at one point or another. A lot of people starting in business feel as though they have no other options. If you’ve just launched a new business and you’re in desperate need of […] The post Hate Cold Calling? Here are Eight Marketing Alternatives appeared first on The Work at Home Woman.

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4 Steps to Calculating Your Marketing Budget

How much do you spend on marketing? How do you decide what the right amount is? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, let’s consider what […] The post 4 Steps to Calculating Your Marketing Budget appeared first on The Work at Home Woman.

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7 Tips for Getting Your Product Featured in a Holiday Gift Guide

I’m going to go out on a limb and guess that you’d love to be featured in holiday gift guides this season. Who wouldn’t want their products featured in big-name magazines or on the morning show circuit? These big players seem to be able to ‘tag’ what’s hot this year and what better way to […] The post 7 Tips for Getting Your Product Featured in a Holiday Gift Guide appeared first on The Work at Home Woman.

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Are Business Cards Dead or a Viable Marketing Tool?

What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-more-important smartphone? Historically, your business card […] The post Are Business Cards Dead or a Viable Marketing Tool? appeared first on The Work at Home Woman.

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How to Make an Advertisement for Your Business

You’ve just purchased advertising and you need to provide an image or have one created. How important is the creative and copy you use? Very! Whether you purchased an advertisement in print, or online, the visual aspect is very important, critical even. Especially, if you’re advertising online, you want something persuasive that will make them […] The post How to Make an Advertisement for Your Business appeared first on The Work at Home Woman.

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